Bloggers communicate a lifestyle while editors communicate trends. The drive in the trend is due to bloggers’ ability to convert customers. I believe that, more and more, brands will move to blogger and influencer marketing as a focus because it’s a medium that offers trackable ROI, generates the highest profit since it affects direct-to-consumer sales, and generates premium content, a major driver in social media efforts. Content is still king and bloggers provide it without the need for an ad buy.” -Daniel Saynt
— Daniel Saynt
